Here are her tips for following up on published article or interviews that can generate publicity for your book.
1. Comment on the article or story online.
2. Post a link on social media such as Twitter, Facebook, Linkedin and other social media networks.
3. Stimulate a dialogue with people in your community about something in the article.
4. Write a blog about the interview.
5. Provide new information about the topic.
6. Email the article to people in your community who might be interested in it.
And if I may add this one:
7. Offer to post a guest blog about the topic or article.