How to Keep the Buzz Going Long After the Book is Out

The idea and content from this post come from my friend Kathy Gehrt, a savvy book author and excellent marketer. Check out her book Discover Cooking with Lavender, visit her website and read her blog posts to learn more about this amazing purple flower.

Here are her tips for following up on published article or interviews that can generate publicity for your book.

1. Comment on the article or story online.

2. Post a link on social media such as Twitter, Facebook, Linkedin and other social media networks.

3. Stimulate a dialogue with people in your community about something in the article.

4. Write a blog about the interview.

5. Provide new information about the topic.

6. Email the article to people in your community who might be interested in it.

And if I may add this one:

7. Offer to post a guest blog about the topic or article.

Here's to smooth marketing and keeping the buzz alive, until next time dear writers and authors.